Electric cars are saturating the market right now, so there's a lot of competition between non-tesla providers. It now depends on how you can best express the unique small advantages most excitingly.
The Honda E has a socket with which one usually charges cell phones. But especially in times of Covid, the average consumer thirsts for more. My solution was to bring closed shops such as cinemas, clubs, or fast food establishments into the car, exploiting the given outlet.